1. Description and scope of data processing
The following data can be transmitted in this way:
a) search terms entered
b) how often certain pages are viewed
c) what website features you use
2. Legal basis for data processing
The legal basis for processing personal data via technically necessary cookies is Art. 6 para. 1 lit. f GDPR.
The legal basis for processing personal data by using cookies for analytical purposes if we have obtained your consent is Art. 6 para. 1 lit. a GDPR.
3. Purpose of the data processing
We require cookies for the following applications: (Examples)
a) shopping cart
b) applying language settings
c) remembering search terms
The user data collected by technically necessary cookies is not used to create user profiles.
The analytical cookies are used to improve the quality of our website and its content. Using analytical cookies, we learn how the site is used so that we can constantly optimize our service.
4. Duration of storage, objection and removal options
5. General information on revoking your consent or disallowing cookies (“opting-out”)
You can configure your browser settings as desired and refuse to accept our cookies or those of any third party. To find out more about managing and deleting cookies, go to the help menu for your browser. However, please note that you may not be able to use all functions of this website.
6. Use of Google Analytics
You can prevent the storage of cookies by selecting the corresponding settings on your browser; however, we would like to point out that if you do this, you may not be able to fully use all of the functions provided on this website. You can also prevent the data generated by cookies regarding your website use (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
This website uses Google Analytics with the extension “_anonymizeIp()”. As a result, IP addresses are only processed in truncated form in order to prevent Google from identifying specific individuals. If the data collected about you is personally identifiable, it will be blocked immediately and the personal data deleted as soon as possible.
We use Google Analytics to analyze and regularly improve the function of our website. With the statistics thus gained, we can improve our site and make it more interesting for you as a user. The legal basis for the use of Google Analytics is Art. 6 para. 1 clause 1 lit. f GDPR. For the exceptional cases in which personal information is transferred to the US, Google has submitted to the EU-US Privacy Shield https://www.privacyshield.gov/EU-US-Framework, https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
7. Social Media
We currently use the following social media plug-ins: Facebook and Instagram. Our company relies on the two-click solution. This means that if you visit our site, initially no personal data will be sent to these platforms. You can recognize the social media platforms by their appropriately labeled link or logo. We offer you the option of communicating directly with these platforms via the respective buttons. Only if you click on the labeled button to activate will the social media platform be informed that you accessed our website. In addition, the provisions set out above under §III above will be displayed. According to these platforms, the IP address is anonymized in Germany immediately after collection. By activating the link, personal data is transmitted from you to these platforms and may also be stored outside the EU, including in the USA. Since the platforms collect data using cookies in particular, we recommend that you delete all cookies before clicking on the link in your browser’s security settings.
We have no influence on the data collected and the platforms’ data processing nor are we aware of the full extent of data collection, the purposes of such processing, or for how long they will store your data. We also have no information on how Facebook or Instagram will delete the data once collected.
These platforms store the data collected about you as usage profiles and use them for the purposes of advertising, market research, and/or to design their sites to meet your needs. Such evaluation is also made for users who are not logged in, to display customized advertising, and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles by contacting the respective social platform. The links allow us to interact with social networks and other users so that we can improve our offering and make it more interesting for you as a user. The legal basis for the use of the links is Art. 6 para. 1 clause 1 lit. f GDPR.
The data is passed on regardless of whether you have an account with the respective platform or are logged into said platform. If you are logged in, the data collected from us will be assigned directly to your existing account. When activating the activated button and linking the page, the platform will store this information in your user account and communicate this to your contacts or publicly, depending on your settings on that platform. We recommend that you log out regularly after using a social network, especially before activating the button; this will prevent your website activity from being associated with your social media profile.
We are also present on the Facebook and Instagram social networks. If you contact us on these channels, submit posts, or interact with our posts, we will process the data mentioned there to answer your inquiries or to inform you about our services and offers. If we collect further data from you, we will inform you separately about the scope and use of the same. The legal basis is Art. 6 para. 1 clause 1 lit. b and f GDPR, unless we obtain separate consent from you for said data processing.
In these cases, too, we have no influence on the data collected and the platforms’ data processing nor are we aware of the full extent of data collection, the purposes of such processing, or for how long they will store your data. We also have no information on how Facebook or Instagram will delete the data once collected. For more information on the purpose and extent of the data collection and its processing by the platforms, please refer to their respective privacy statements linked below. There you will also find further information about your rights and options for protecting your privacy. Address and URL with privacy policies:
Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; further information concerning its data collection practices: http://www.facebook.com/help/186325668085084, http://www.facebook.com/about/privacy/your-info-on-other#applications and http://www.facebook.com/about/privacy/your-info#everyoneinfo as well as the joint agreement concerning personal data provided by Facebook there.
Facebook has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework, https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.